The Great Indian Soap Opera
By Vishal Gutka So far in the fight against COVID-19, mankind is playing defensive by maintaining social distancing norms, wearing masks, and adopting best-in-class personal [...]
Road blocks
What is stopping premiumisation and increased usage? Habits, water shortages, packaging and private labels – obstacles abound, but so do opportunities Indian soap market growth [...]
Trends
Ayurvedic and natural seem to be the buzzwords The move towards naturals seems to be the most enduring trend in recent times Soaps and the [...]
Anthology: Case studies from the Indian soaps industry
Godrej No.1 – How it became numero uno in the VFM segment Climbing the ladder: For a considerable period, Godrej No.1 was sold in the [...]
Hot new segments
The era of hand-washes and sanitizers has finally arrived Hand washes and sanitisers are likely to become an integral part of people’s lives in India [...]
What’s ahead?
For now, it’s all Covid-related The future of soaps in India is entwined with the pandemic for now COVID-19 has given a natural boost to [...]
Interview: Mr Vimal Solanki
To understand the current state of the contract manufacturing industry in India and challenges and opportunities that lie ahead, we spoke to Mr Vimal Solanki, [...]
Indian Economy – Trend Indicators
by Anjali Verma Economic tables comprise of frequently reported data on macro variables and industry indicators. On the basis of the frequency of the [...]
Second course
Home food is best For a long time, the market was dominated by international chains like McDonald’s, KFC and Dominos. A few Indian chains, like [...]